Grubhub Delivery Dance — The characters, moves, and tune that launched a million memes, haters, and wild conspiracies.
Grubhub's second animated campaign promoted their new deals platform, Grubhub Perks, with the earworm "Soy Yo" by Bomba Estéreo and characters so aggressively joyful they broke the internet. 27 million YouTube views. Hundreds of thousands of dislikes. Tens of thousands of static memes. Animated remixes, recaps, and character conspiracy videos totaling hundreds of hours of content. r/CommercialsIHate flooded. Comparisons to the internet's most despised cultural artifacts.
Happy accident? Genius marketing? Viral fail? You be the judge.
Grubhub Meme Google
Grubhub Meme TikTok
Grubhub Meme YouTube
Salad Woman TikTok
Agency: 72&Sunny NY
Animation: 1stAveMachine, Tronco
Role: Creative Director, Grubhub
Impressions: One Bajillion
The Food Therosists produced over 50 minutes of content for the "Grubhub Lore" series garnering close to 25 million views.