Through collaborations with Gap, Bed, Bath & Beyond and Redbox, we exposed a new audience to the worldwide community of Threadless designers (and created the world's first t-shirt vending machine). With UNICEF, BBH NY and Christine and Justin Gignac, we created the world's most expensive t-shirt to help aid life saving efforts for children in the Horn of Africa.

Team: Glenn Cochon, Collin James Diederich, Betsy Mikel, Brock Rumer, Craig Shimala, Joe Van Wetering, Colleen Wilson, Ross Zietz
Role: Creative Direction, Design