THREADLESS REDESIGN: DIGITAL
The biggest and most important part of the Threadless redesign project was the website. From look and feel to UX and UI, we retooled everything on the frontend as well as rebuilt the backend. This was much more than a redesign, it was an ecommerce replatforming.
Team: Glenn Cochon, Betsy Mikel, Mig Reyes, Brock Rumer, Colleen Wilson
Role: Creative Direction & Design