THREADLESS REDESIGN: BRAND

An overhauled identity system with a bold and refined look and feel. A new tagline/mission statement and rallying cry to "Make Great Together". The Threadless rebranding project aimed to signify the evolution of a startup t-shirt company into a worldwide design community.

Team: Cam Balzer, Glenn Cochon, Sean Dorgan, Bob Nanna, Betsy Mikel, Mig Reyes, Mike Ronkoske, Craig Shimala, Joe Van Wetering, Colleen Wilson, M ss ng P eces
Role: Creative Direction & Design